Let’s face it. Adwords is a great platform to get in front of targeted consumers, but not every company has the luxury of a large budget to spend over a wide audience. Some of us need to be very particular in where our money goes. This can be quite tricky and hard to determine the […]
Kelsey Cadogan
Kelsey has been in the digital marketing industry since 2010 with experience working both in-house and agency-side. Her specialty is in paid search marketing although her experience also includes search engine optimization, content marketing and social media marketing. When not in the office or relaxing at home, she can be found at the nearest volleyball court.
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Blogs from this Author
I’ve set up my ecommerce paid search account – now what?
Once you’ve created a paid search account for your ecommerce website, you might be thinking “OK, done with that project. I’ll just let that run and move on to the next thing.” However, simply creating an account and letting it run is not going to be the most efficient and effective tactic to bringing in […]