Eric Enge

Content Development Finally, we get back to our series on building multi-million dollar web sites from scratch. We will continue to weave in regular postings about the Google Custom Search Engine developments, but we will begin to write about this topic regularly as well. Basically, this series is a high-level blueprint about how to pursue […]

A short while back, we had the opportunity to interview Google’s Shashi Seth. This interview started with a fascinating look at basic flaws in algorithmic search. In fact, it is these limitations that have led Google to implement the Google Co-Op program. Basically, this boils down to two major issues: Most user queries to not […]

One of the more interesting things to consider in light of the Google Custom Search Engine (CSE) announcement is who will be the winners, and who will be the losers. We do view Google as one of the winners, but this post will focus more on the winners and losers among those who implement CSEs. […]

When Google Co-op was launched in May, I saw this as Google’s move into the Social Media space. The announcement on October 24th of it’s Custom Search Engine (CSE) initiative continues this trend. As with the other parts of Google Co-op, CSEs are intended to encourage social participation in improving the quality of search. CSEs […]

The new custom search engine (CSE) program announced by Google offers significant possibilities for website owners. Implementing a CSE allows site owners to develop a new asset for their business, and provides a new revenue stream for their business as well. Site owners can have a subject matter expert (SME) in their business design rules […]

Google’s custom search engine (CSE) announcement has significant implications for the search engine industry and Google. This blog post will discuss some of these, but I am sure we will be learning about it for some time to come. Here are the major implications: Combining Human Editing with Algorithmic Search Google has recognized the inherent […]

The following is the transcript of an interview of Shashi Seth, Product Lead, Search, of Google. Shashi is responsible for putting together the new Custom Search Engine strategy just announced by Google. Read our analysis of the interview with Shashi Seth, where we discuss the implications of what we learned during our discussion below. Interviewing […]

Short post, done late tonight. Hope to get back in sync tomorrow. Two things caught my eye: Google’s fabulous earnings announcement sporting huge growth. Revenues of $2.69 billion for Q3 2006, and operating income of $931 million, or 35% of revenue. In light of Yahoo’s recent disappointing earnings announcement, this is big news. Jeremy Zawodny […]

Site Hierarchy and Keyword Selection This is the third post in a series about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on site hierarchy and keyword selection. However, the parts that will be different in today’s discussion from others you may have seen, is that […]

Using PPC to Enhance your Organic Traffic Strategy This is the second in a series of stories about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on the concept of using PPC campaigns to help your launch succeed. As the thrust of this series is to […]

Picking a Market and Content Strategy Most people in SEO have heard the constant stories about how the really good Black Hat SEOs make a million or more dollars per year. They build a site up over time, and while that site’s revenue is building, they are already launching additional sites. They have groups of […]

Sometimes I look at those link request emails to see when someone has a new idea: I could not stop laughing when I read this one. I have bolded the funniest part. Typos have been left in. The names have been deleted to protect the delusional … Dear Webmaster I handle online marketing for my […]