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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

5 Principles for SEO Success

There was a great post by Andy Beal about Five Secret Strategies to Add $1M in Revenue to your Interactive Marketing Agency in 2007. Rand later supplements this with some great additional suggestions on how to grow your business. I really like what these guys have put out there, but I like to break things […]

SEO

Google’s Cloaking Policies

Google Blogoscoped has a post today titled Does Google Allow Cloaking When They Like the Site?. There is not really any doubt in my mind that the answer to this question is yes. I have known for years that CD Universe does cloaking. You can see it quite simply. Search on “Metallica CDs” in Google, […]

SEO

Vertical Search Engine Market to Reach $1B in 2009

Somewhere during the days reading I came across this report on the Emerging Opportunity in Vertical Search. The report pulls stats and data from a report called Vertical Search Delivers What Big Search Engines Miss by Outsell, Inc. What is fascination is that the Outsell’s data suggests that the B2B vertical search market will reach […]

SEO

The Value of Search Engine Trade Shows

Finally, I get to sit down and contemplate a week without a trade show, or some other major disruption to my schedule. I have recently completed trips to PubCon in Las Vegas, and Search Engine Strategies in Chicago. In reflecting on these trips, I started to think about what the value was of going to […]

SEO

Rand Fishkin’s 7 tips for Link Bait Success

The following is a summary of Rand Fishkin’s list of 7 steps for Success in Link baiting. For those of you don’t know, Rand is the President of SEOmoz, one of the most successful link baiting companies in the business. So without further ado, here is a short rendition of the 7 steps to link […]

SEO

Flash disabled in IE 7 by Default

Quick SES Tidbit of the day. Internet Explorer 7 is disabling Flash by default. This means the user needs to take an action in their browser to see Flash movies on your site. This strengthens the arguments for minimizing the use of Flash on your site. This surprising tidbit came out of one of the […]

SEO

Search Marketing Expo Announced

And finally, the other pieces fall into place. The team at SearchEngineLand.com has announced its Search Marketing Expo conference and Search Marketing Now webcast series. The list of non-surprises continues! The grand master of search engine conferences, Danny Sullivan, has announced a new series of conferences, known as Search Marketing Expo. Can you spell instant […]

SEO

The Virtual World of Second Life

Sometimes you feel like you are living under a rock. That happened to me on Monday at SES Chicago. I walked into a ClickZ sponsored session on Social Media Advertising, and in it, I saw a presentation by Marc Schiller, CEO, and Founder of Electric Artists, about Second Life. For those of you who don’t […]

Interview of Yahoo’s Tim Mayer

The following is the transcript of an interview with Tim Mayer, who is responsible for the product direction of Yahoo! Search Technology. Tim brings over 10 years of search experience to Yahoo! with previous roles at Overture, FASTSearch & Transfer, Inktomi and Thomson Corp. Tim was previously Vice President of Web Search Products at Overture […]

Implementing Custom Meta Descriptions in WordPress

Recently, we did a post about Google’s snippets stating that our site will soon be the most read site in the SEO World. Not many people can claim that Google says that about their site. As I pointed out in the discussion, this results from the way that Google builds its snippets. Google first looks […]

SEO

Microsoft bCentral not accepting new submissions

Barry Schwartz picked up that Microsoft bCentral is no longer accepting new registrations. This is definitely a shame, as it has always been a good directory to get listed in. Microsoft is now referring all small business customers to the Microsoft Live.com site. As Barry points out, Microsoft is allowing all existing customers to sustain […]

SEO

Interview with Vertical Search Engine Pioneer Grant Ryan

Recently, we had the chance to speak with Eurekster’s Grant Ryan. One of the most interesting topics of our discussion was Grant’s description of the innovative contextual advertising model implemented by Eurekster. This model is designed to take advantage of the context information that is inherent in the design of each Swicki (Eurekster’s name for […]

SEO
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