Eric Enge

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model was one […]

Are you underneath the radar? Do you plan to stay there? This is a really good question to ask when you are thinking about your SEO strategy. Let me talk a little bit about why. I was talking to a friend of mine earlier today. He is doing the webmaster work for a local daycare […]

Recently we had the chance to speak with Tim Mayer about Yahoo’s Search Builder product. Search Builder is the vertical search engine offering from Yahoo, that competes with products such as Google Custom Search Engines, Live Search Macros, and Eurekster. In the discussion, Tim reveals that sites that use Search Builder on their site may […]

I have seen two great posts about link building in the past few days. One of these is by Jim Boykin on the limitations of link bait, and the other is by Eric Ward at the Search Engine Land blog about the “Circle of Trust”. Jim focuses on the importance of getting high-quality links from […]

Over at Webmasterworld, they are discussing a situation where Yahoo is not always using the web page’s title tag as the title it shows in its search results. Barry Schwartz also provides some good data on this situation at Search Engine Land. It’s quite easy to spot. Once you do a search, if you see […]

Recently, I had the pleasure of interviewing Jim Sterne, President of Target Marketing. Jim is recognized as one of the leaders in the world of web analytics and is also President of the Web Analytics Association. As for the rest of his background, Jim has spent more than 20 years selling and marketing technical products. […]

Barry Schwartz picked up on a thread over at WebMasterWorld. The thread was started by Brett Tabke and discusses the effect of domain age on search engine rankings. In it, Brett suggests that it’s a top 5 or top 10 factors in rankings. That’s lofty territory! However, I can confirm from my own experience that […]

We recently had the opportunity to talk analytics with Google’s Brett Crosby. Brett was one of the founders or Urchin, the company Google acquired, and whose software they rebranded as Google Analytics. Brett emphasized that Google’s approach to analytics is to focus on easy deployment and ease of use, with an analytics package that meets […]

Grant is Chief Scientist and a co-Founder of Eurekster, Inc. Grant founded the Internet search company Global Brain.net in 1998 (acquired by NBC, now operating as enterprise search company S.L.I. Systems) and social networking company Real Contacts in 2001. He is a director of the New Zealand Government’s $150 million Venture Investment Fund (VIF) and […]

Here is a nice post from Jennifer Laycock about Link Building as Relationship Building. Jennifer uses a personal experience as an example. The example features a woman who contacted her and built a relationship before asking for anything. This is right on the money. Here is a simple summary of the process: Focus on high […]

Matt Cutts has confirmed that there is a Google Page Rank update underway. In addition, data returned by site:, link:, and info: commands are being updated as well. As always, please bear in mind that Page Rank has very little influence on rankings. It’s most important impact is that it determines the crawl depth and […]

Kim Krauseberg picked up on a post by Mike Grehan, titled: SEO: Art, Science, Bollocks Or What? in which Mike discusses whether or not SEO is a difficult art to learn. Mike correctly assesses that “textbook SEO” is not rocket science. The basics of building sites today that meet the mechanical requirements of search engines […]