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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

You Gotta Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we […]

Technorati Overtaken by Google BlogSearch

Recently, I came across this post at Read/WriteWeb about Technorati’s declining traffic. Evidently, Google BlogSearch has overtaken Technorati. The article attributes this happening because Google began promoting Google BlogSearch on the Google home page. One thing that is for certain, when you take a look at the chart they offer on the market share of […]

SEO

Interview of the Web Analytics Association’s Brian Induni

The following is the transcript of an interview with Brian Induni, the Executive Director of the Web Analytics Association. A native of Vermont, Brian Induni is the owner of Induni NorthWest, a web analytics consulting practice. He brings 20 years of experience in product, engineering and business management to his role, including four years as […]

Yahoo! Search Builder and Getting More Pages Indexed by Yahoo!

A while back I wrote about how building a search engine using Yahoo! Search Builder can increase the number of pages you have in the Yahoo! index. This notion did not come from me. It came from an interview I did with Tim Mayer back in December 2006. Recently, we began a little experiment with […]

SEO

Flash Implementation Tips

I have written a few times bout the problems with putting Flash on your site. It’s cool, and it’s sexy, but search engines want text rich sites, and movies and text rich content don’t mix. Recently, I came across a site that did a really nice job of talking about this issue, and that also […]

SEO

Interview of Microsoft’s Justin Osmer

The following is the transcript of an interview with Justin Osmer, a Senior Product Manager at Microsoft. Justin is with the Online Services Group, which includes both MSN and Windows Live, including Windows Live Search. Interview Transcript Eric Enge: Why don’t you start by providing us a brief background of yourself, and how you got […]

Is Yahoo! Becoming a Google Clone?

Brett Tabke recently opened up a forum thread on WebmasterWorld titled: Yahoo SERPS vs Google SERPS – If you can’t beat em – join em?. Brett also provides a screenshot comparing the results screens of the two engines. It’s also interesting to consider the changes made in Panama. I was staring at Yahoo! Search Marketing’s […]

SEO

University Site SPAM

Bill Slawski recently did a great post about University SPAM. He tried some smart queries that exposed how it is taking place: site:.edu viagra site:.edu cialis As you can see if you look at these queries, there is a lot of spam happening on university sites. What happens is that they have message boards that […]

SEO

10 Guidelines on How to Ask for a Link

Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview of pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links. However, there are other times when you do […]

SEO

Interview of Occam’s Razor’s Avinash Kaushik

The following is the transcript of an interview of Avinash Kaushik, Director of Web Analytics for a Fortune 500 company, conducted on January 19, 2007. Avinash Kaushik is a Web Analytics expert and a blogger (Occam’s Razor blog). He is also the author of a book on Web Analytics called Web Analytics: An Hour A […]

301 redirects Resolve in Two Weeks in Google

A thread over in the Google Webmaster Groups talks about the Google Sandbox, and about 301 redirects. In this thread, Adam Lasnik jumps in and sets some expectations on the handling of 301 redirects, and also does some myth-breaking. Here is what Adam has to say: 1) There’s no universal/intentional sandbox. But, as Matt has […]

SEO

Google Spam Cops Still Need Help

Aaron Pratt has been doing some great stuff in terms of monitoring spam activity lately. His latest post is: What’s hot in Google Gaming this year? This post calls out a post by David Dugdale titled: Consumer Source Interactive Owns Atlanta. There are still many cases where site owners succeed in gaming Google and continue […]

SEO
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