Eric Enge

Rand Fishkin is among the search marketing field’s thought leaders, serving 30,000+ daily readers on the SEOmoz blog. Rand has appeared in Newsweek magazine and been quoted by the Washington Post, USA Today and dozens of other publications. He is a frequent traveler and speaker on SEO, blogging & web marketing at worldwide conferences, but […]

This week I am releasing my recent interview with Rand Fishkin. In this interview, we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz’s policies regarding the tool, and how SEOs should use it. Once you have read the interview, come […]

If you have an interest in researching spam by other sites and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site’s backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful […]

Want an inside look at how a competitive intelligence tool can help you improve your search and website performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have […]

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of […]

Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor – the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO […]

Bill Tancer is the General Manager, Global Research at Hitwise. Bill brings 12+ years of marketing, market research and corporate strategy 12+ experience to Hitwise. As the GM for Global Research, he provides cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Bill’s analysis of the online landscape has […]

This week’s interview is with Yahoo’s Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA.

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it. I happen to prefer a slightly […]

After a long hiatus from publishing interviews, I am back at it. We have a nice stream of interviews upcoming, so stay tuned. Not too long ago, I had a chance to get Guy Kawasaki to answer a few quick questions. Check it out, and next week we will give you an update on Yahoo […]

Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, […]

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a […]