Why Isn’t My Content Getting Shared More? The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot of time and effort in, just to find a small or nonexistent audience. Never […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
Featured Insights
Blogs from this Author
Why Your Guest Post Pitches Are Failing – Here’s Why #47
Are your pitches to guest post on publishing sites falling flat? Are you trying many different approaches with the same, negative results? Have no fear! Eric and Mark are here to turn your content marketing pitches around! In this episode of Here’s Why, the guys will tell you when and how to pitch, but not […]
Why Influencers Aren’t Paying Attention to You – Here’s Why #46
Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying and trying to get the attention of one, the influencer can still ignore you. In this episode of Here’s Why, Mark and Eric will help you find out why your efforts are going […]
Do eCommerce Sites Completely Mess Up Their SEO?
In this study, we set out to see just how well some of the world’s top eCommerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get […]
Why eCommerce Sites Need Better SEO Tagging – Here’s Why #45
In today’s episode, Mark and Eric discuss the findings of Eric’s study: Do eCommerce Sites Completely Mess Up Their SEO? It was a bit troubling to find out that many major eCommerce sites do not implement their SEO tags properly, at all. Only about 25% of the pages we looked at were using their tags correctly. […]
Why Google Still Loves Wikipedia – Here’s Why #44
People who follow search are aware that for years now Google has given huge preference to Wikipedia for a large number of knowledge-seeking queries. This has actually been called into question as of late. A report published in July showed that Wikipedia had experienced a significant drop in organic search traffic sent by Google. Eric […]
Does Google Respect Robots.txt NoIndex and Should You Use It?
The availability of the Robots.txt NoIndex directive is little known among webmasters largely because few people talk about it. Matt Cutts discussed Google’s support for this directive back in 2008. More recently, Google’s John Mueller discussed it in this Google Webmaster Hangout. In addition, Deepcrawl wrote about it on their blog. Given the unique capabilities […]
Why Google Authorship Might Return – Here’s Why #43
Google Authorship was originally a way for online authors and publishers to link their content to their Google+ profiles so that Google could more readily associate their content with them. The added benefit of this experiment was that authors were given a rich snippet. A rich snippet provided the author’s image and byline and appeared […]
Why You Should Be Picky About Where You Guest Post – Here’s Why #42
Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting on as many many domains as possible not only does not help your SEO, but can actually hurt it. Less is really more with guest posting. You want less low-quality domains, and more high-quality content going out […]
The Definitive Guide to Google’s Rich Answers
Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You As seen in: UPDATE: See our latest study on rich answers in search, including new insights on featured snippets. Back in February of this year, we published a study showing how […]
The Definitive Guide to Google’s Rich Answers
Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You As seen in:
Why Millennials Are Changing the Marketing Landscape – Here’s Why #41
The term “Millennial” has both positive and negative connotations. Whatever your feelings towards them are, you need to pay them both attention and respect if your marketing plan has any chance of success, especially considering they are on the verge of being part of the largest transfer of wealth in history. In today’s episode of […]