Updated 6 February 2017 – originally published 2011 You may have heard that you need to be concerned about keyword density. What is it? Keyword density is a measurement of the percentage of occurrences of a given keyword (or phrase) on a page out of all the words on a page. For example, if you have a […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Google’s Featured Snippets: Automated Continuous Improvement
Today I’m publishing the third of our detailed studies on Google’s rich answers in search. Google continues to make major investments in showing rich answers (sometimes called direct answers by others) above the regular search results. At Perficient Digital, we’ve been tracking the growth of rich answers since December of 2014. I’ve published two studies […]
Why Good SEO Takes Time – Here’s Why #66
If anyone promises you they can do good SEO for your site “instantly” or with a few simple tricks, run–don’t walk–away! The truth is, truly valuable SEO takes time to accomplish. Why? In this episode of Here’s Why, Eric Enge and Mark Traphagen explain all that goes into effective SEO, and why that takes time […]
Why CTR Is(n’t) a Ranking Factor
UPDATE 31 October 2017: Added video of Eric discussing this topic with Google’s Gary Illyes Click through rate (CTR) on your listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent! […]
Why Google Uses RankBrain – Here’s Why #65
In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric […]
Does Google Monitor Smartphone Clipboards to Discover New URLs?
This may seem like a very specific question, but understanding how Google discovers new content is just the type of stuff that the geeks of the IMEC board love to do! TL:DR: For those of you who don’t want to read the whole story, the short answer is NO, there was no evidence that Google […]
Why Black Hat SEO Still Works (Sometimes) – Here’s Why #62
We reckon it don’t seem fair. Sometimes the bad guys win. In search, Google has made bodacious strides toward wipin’ out so-called black hat SEO, but we still see cases where a dastardly spammer or link manipulator is rankin’ high. Tarnation! In this episode of Here’s Why we’re gonna learn you good about why that […]
RankBrain Myth Busting
Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo UPDATE 31 October 2017: Added video of Google’s Gary Illyes discussing RankBrain with Eric Enge at Pubcon 2016 In today’s post, I plan to do some serious myth-busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you […]
Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?
Featured in the Moz Top 10 for March 2016 UPDATE: 23 September 2016 – Google announced today that Penguin 4.0 is rolling out. Recently Perficient Digital’s Eric Enge and I conducted a Virtual Keynote live online with Google Webmaster Trends Analyst Gary Illyes (@methode on Twitter). You can watch the entire event or read a full […]
Why You Need an SEO Learning Program- Here’s Why #60
If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning program, and help get you started on setting one up. Don’t miss a single episode of Here’s Why. […]
How to Implement a Rel=Canonical Link
Rel=Canonical Video Tutorial Script Hey everybody, today I am going to explain how to implement a rel=canonical link, and when you should use it. Let’s start with the benefits of implementation. A Rel=Canonical link is intended to help you deal with certain types of duplicate content problems. The concept is to place this link on […]
How to Implement a Nofollow Attribute
Nofollow Attribute Video Tutorial Script Today I am going to explain how to implement a NoFollow tag, and when you should consider using it. What Does a NoFollow Attribute Do? A NoFollow attribute is an instruction to the search engines, telling them that you don’t want to pass PageRank through a link. You should use […]