Today Sitecore announced it acquired commerceserver.net. The “acquisition lays the foundation for the industry’s first .NET based, enterprise-grade Customer Experience Management (CXM) platform with a native, fully integrated e-commerce engine.” According to Sitecore, “the integration of e-commerce functionality with Sitecore’s leading experience platform allows marketers to truly own the experience they deliver to every customer […]
Brendon Jones
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How Not To Do a Print to Digital Marketing Campaign
Last week on the MARTA in Atlanta, Georgia I sat next to a poster advertising business courses at Herzing University. Having never heard of it, I looked it up to find that it is a for-profit establishment, as opposed to a traditional research university, which may in-part explain the approach they took.