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Digital Transformation

Transforming Patient Outreach and Experience with Salesforce Data Cloud: A Healthcare Success Story

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In our ongoing Health and Life Sciences series, we’re excited to share a remarkable transformation achieved by a leading pediatric health system. This organization, renowned for its commitment to children’s health, faced challenges in scaling its outreach efforts and enhancing patient experiences. Here’s how Perficient helped revolutionize their approach using Salesforce solutions.

Challenge and Opportunity

The healthcare provider aimed to expand its community impact and improve patient engagement. However, their existing infrastructure posed significant limitations. Critical data – including leads, forms, and campaign information – was stored in a legacy CRM (Customer Relationship Management) system that lacked the scalability needed to support their growth ambitions.

Solution Highlights

To address these challenges, Perficient implemented a comprehensive strategy:

  1. Salesforce Health Cloud Integration: We deployed Salesforce Health Cloud and seamlessly connected it to the organization’s existing Marketing Cloud instance. This integration created a unified platform for patient data and engagement.
  2. Enhanced Functionality: Our team improved overall system functionality, optimizing processes for patient outreach and data management.
  3. Data Cloud Implementation: We set up a freeware version of Salesforce Data Cloud, enhancing the organization’s ability to leverage data insights for targeted outreach.

Key Benefits

The implementation of these Salesforce solutions yielded significant advantages:

  1. Scalable Multi-cloud Infrastructure: The new system provides a robust foundation that can easily adapt to the organization’s growing needs, particularly in supporting and expanding community outreach campaigns.
  2. Improved Patient Engagement: With enhanced data capabilities, the organization can now deliver more targeted and effective patient communications, leading to better engagement.
  3. Operational Efficiency: The integrated Salesforce ecosystem streamlines workflows, reducing manual processes and improving overall operational efficiency.

This success story demonstrates how advanced technology solutions can significantly enhance patient outreach and engagement in healthcare. By leveraging Salesforce Health Cloud, Marketing Cloud, and Data Cloud, the pediatric health system has improved its ability to connect with and support patients beyond the clinical setting.

The implementation not only solved immediate challenges but also opened new possibilities for research and community health initiatives. It’s a testament to the power of digital transformation in healthcare, enabling organizations to fulfill their mission of improving children’s health more effectively than ever before.

As we continue to partner with healthcare leaders, Perficient remains committed to driving innovation that enhances patient care, streamlines operations, and supports the vital work of health systems across the nation.

Ready to Transform Your Healthcare Organization?

At Perficient, we’re more than just technology implementers – we’re your partners in innovation and success. As a Salesforce Summit Partner with a dedicated MuleSoft practice, we bring a wealth of expertise to every project.

Whether you’re looking to enhance patient engagement, streamline operations, or leverage data for better decision-making, we’re here to guide you every step of the way. From initial strategy to implementation and ongoing support, Perficient is committed to helping you achieve your healthcare transformation goals.

Don’t let outdated systems hold your organization back. Take the first step towards a more efficient, patient-centric future. Contact Perficient today to discover how we can help you harness the power of Salesforce and other leading technologies to revolutionize your healthcare delivery.

Let’s work together to create healthier communities and better patient outcomes. Reach out now to start your transformation journey with Perficient.

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