In the latest episode of our podcast, we dive into the world of communications, media, and technology (CMT). Our guest, Kevin Colletti, director of digital strategy and consulting at Perficient, sheds light on how these once-distinct industries are rapidly converging in the digital age.
The lines between telecom providers, media companies, and tech giants are blurring. For example, when you sign up for a phone plan, you might also get cloud storage and a streaming service bundle. This convergence isn’t just changing how we consume content and services; it’s reshaping entire business models.
But it’s not all smooth sailing. CMT companies face unique challenges, from meeting sky-high customer expectations for connectivity and security to keeping pace with disruptive technologies. The pressure to innovate while maintaining core services is intense.
In the B2B world, we’re seeing exciting developments like 5G-enabled smart farming and fixed wireless access for small businesses. The Internet of Things (IoT) is connecting everything from smartphones to industrial machinery, opening up vast new possibilities.
Key takeaways for businesses? As Kevin aptly puts it, “Don’t follow the shiny object. Understand the shiny object, how it applies to you and how you could leverage it or leapfrog it.”
Listen now on your favorite podcast platform or visit our website.
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Meet our Guest
Kevin Colletti, Kevin Colletti, Director of Strategy and Consulting for Perficient
Kevin Colletti is the director of digital strategy and consulting at Perficient. He has extensive experience working with client senior management teams to develop innovative digital strategies that deliver measurable results. He thrives on creating simplified solutions to complex business problems. Prior to joining Perficient, Kevin held roles including CEO at both a digital agency and a software company as well as head of eBusiness strategy for a Fortune Global 500 company. operations.
Connect with Kevin
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
