As a marketing and communications professional with ten years of experience, I’m thrilled to be attending Dreamforce for the first time! This year, I’m especially eager to explore how AI and data can enhance marketing strategies and streamline processes. Salesforce offers awesome tools to:
- Deliver personalized customer engagement at scale with marketing software built on the world’s #1 CRM.
- Know your customers by connecting their data across every channel and device, reaching new audiences with first-, second-, and third-party data.
- Personalize their experience by pairing customer data with AI to deliver personalized, connected experiences and responding to customer intent.
- Engage across the entire journey from awareness to advocacy, with two-way, real-time engagement, and anticipating the next best action for every customer.
- Analyze your impact with deep insights across all channels using AI and Google Analytics 360, and act on these insights to create data-driven, personalized experiences.
With these powerful tools in mind, here are my top Dreamforce session picks:
3 Ways B2B Marketers Can Use AI to Work More Efficiently
Explore how generative and predictive AI can transform content creation and automate tasks. I’m excited to discover how AI can help generate innovative marketing ideas and streamline our processes.
Boost Customer Satisfaction with Targeted Insights
Learn how Einstein AI and targeted feedback can elevate customer satisfaction and refine digital interactions. Given the buzz around Einstein AI among my colleagues, I’m looking forward to gaining practical insights into its applications.
Delivering Actionable Insights for Marketers
This session will showcase how Salesforce integrates AI and analytics to help marketing managers quickly understand and act on campaign insights. It sounds like it will help me optimize marketing strategies and leverage data effectively.
Excelling as Underrepresented Talent in Tech
Discover the challenges faced by underrepresented groups in the tech industry and learn how diverse leaders are making a significant impact. As a woman of color, I’m looking forward to how this session will emphasize the importance of inclusion and celebrating diverse contributions.
5 Tips to Get Started with AI and Data
Get practical advice on initiating data and AI projects, from data preparation to developing effective AI models. This session is ideal for building a strong foundation in AI and leveraging data for better insights. Really excited to dive into this one!
I’m ready to soak up all the knowledge and share my experiences from Dreamforce and San Francisco. Stay tuned for more updates from my colleagues on their top sessions!
