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Decoding the Future of Development with Sitecore and Generative AI

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In Episode 2 of Sitecore Sessions our panel of Sitecore experts explored the transformative role of generative AI in the Sitecore community, its impact on development workflows, and the future of coding practices. You can watch the whole episode here:


A generated summary of the above video is below:

The Dawn of Generative AI in Sitecore Development

The integration of generative AI into the development process is revolutionizing the way Sitecore experts approach coding, component creation, and overall project efficiency. In a recent discussion among Sitecore aficionados, the potential and challenges of generative AI were thoroughly examined, revealing a future where developers wield AI tools to enhance productivity and creativity significantly.

The Power of Generative AI: A Developer’s New Best Friend

David San Filippo and Martin Miles, both seasoned Sitecore MVPs, along with Matt Conley and Drew Taylor from Perficient, shared their experiences with generative AI tools like GitHub Copilot. They likened the experience to wielding wizardry – where the right ‘incantation’ or command can produce remarkable results, from generating entire components to providing insightful solutions to complex problems.

However, they also stressed that while generative AI can drastically increase productivity, it doesn’t render developers obsolete. The need for human intelligence to guide, refine, and understand the context of AI-generated code remains paramount. The conversation highlighted that with great power comes great responsibility, emphasizing the importance of developers understanding how to effectively use AI tools without becoming overly reliant on them.

Enhancing Productivity and Creativity

The panelists shared specific instances where generative AI tools significantly boosted their productivity. For example, Martin Miles recounted his experience with the GitHub Co-Pilot program, where the AI generated a complete folder structure for a Next.js project, including Tailwind and TypeScript configurations. This example illustrated the potential of AI to handle mundane tasks, allowing developers to focus on more complex and creative aspects of their projects.

The Future of Sitecore Development with AI

Looking ahead, the discussion ventured into how generative AI could evolve within the Sitecore ecosystem. The panelists envisioned a future where AI tools could automate a significant portion of the development process, from creating XM Cloud components to generating entire site structures based on high-level prompts. This would not only speed up the development process but also open up new possibilities for personalized and dynamic content creation.

Challenges and Considerations

Despite the optimism, the conversation also touched on potential challenges, such as copyright issues and the need for developers to maintain a deep understanding of their codebases. The panelists underscored the importance of balancing AI-generated code with human oversight to ensure quality, security, and compliance.

Furthermore, the need for developers to adapt and learn quickly was highlighted as a critical skill in this evolving landscape. As AI tools continue to advance, staying abreast of new technologies and understanding how to integrate them into workflows will be essential for developers looking to thrive.


The integration of generative AI into Sitecore development is poised to redefine the role of developers and the nature of development work. By embracing these tools, developers can enhance their productivity, foster creativity, and navigate the challenges of modern web development more effectively. However, the journey with AI is just beginning, and the future promises even more exciting possibilities as these technologies continue to evolve.

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David San Filippo, Principal

David is the Prinicpal of the Sitecore and Optimizely practice at Perficient, David estimates, architects and delivers digital marketing solutions at scale on the Sitecore Platform. A 4X Sitecore Technology MVP, David has written articles for MSDN Magazine and the Microsoft Architecture Journal. He has spoken at Sitecore Symposium, Sitecore Virtual Developer Day, user group meetings and code camps.

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