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David San FilippoPrincipal

David is the Prinicpal of the Sitecore and Optimizely practice at Perficient, David estimates, architects and delivers digital marketing solutions at scale on the Sitecore Platform. A 4X Sitecore Technology MVP, David has written articles for MSDN Magazine and the Microsoft Architecture Journal. He has spoken at Sitecore Symposium, Sitecore Virtual Developer Day, user group meetings and code camps.

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Blogs from this Author

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Using Sitecore Personalize Decisioning to drive Queries in Sitecore Search

In my latest CMSWire article, “Composing Effective Personalization with Search,” I described the advantages of combining personalization engines with composable search solutions to create effective personalized experiences that take less effort to create and maintain than crafting custom messaging for every segment. This article was heavily inspired by my work with integrating Sitecore Personalize with […]

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Composing Personalized Experiences with Sitecore Search and Personalize

The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally […]

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Perficient: Gold Sponsor at Vercel’s Next.js Conference 2023 – Join Us In-Person or Virtually!

At Perficient, we’re thrilled to announce that we are a Gold Sponsor of this year’s Next.js Conference, hosted by Vercel. This much-anticipated event will take place on October 26th at the iconic SF Jazz in San Francisco, and just like last year, it will feature a vibrant virtual component for attendees to stream for free. […]

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Sitecore DX Announcement: XM Cloud Plus – Bundling Core Digital Experience Capabilities

In the biggest announcement made at the latest Sitecore DX event held in Minneapolis, Sitecore introduced its first composable product bundle, XM Cloud Plus. As partners of Sitecore, we are excited to share our perspective on this exciting development, providing context and insights into how this offering aligns with Sitecore’s go-to-market approach. XM Cloud Plus: […]

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Perficient’s Sitecore Personalize Decision Model Workshop

In the Art of War, Sun Tzu claimed “Tactics without strategy is the noise before defeat.” When it comes to personalization, all too often organizations employ tactics alone, despite a ton of effort being fed into strategic initiatives including customer journey mapping, persona development and user research. When it comes time to apply those strategic […]

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Making Sense of Sitecore’s Headless Options

If you read my last article, the big deal with headless, you know that the big deal is performance. The architecture you get leveraging a headless architecture with Next.js front end is fundamentally superior to MVC. When you are ready to make the move to headless, you may be surprised that there isn’t just one […]

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The Big Deal with Headless

Performance Matters. According to Amazon, 1 second of load lag time would cost them 1.6 billion in sales per year. Walmart says, for every second of improvement, they receive a 2% conversion increase. According to Akamai, every 100-millisecond delay in website load time can hurt conversion rates by 7%. And for every second delay in […]

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Easily Creating Web Experiences for Sitecore Personalize

If you’re used to how Personalization works in Sitecore XP: using the rules engine to choose which content binds to pre-made components, you may be a bit intimidated the frist time you see what it takes to create a web experience in Sitecore Personalize. Sitecore Personalize gives you complete flexibility to define HTML, CSS and […]

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Empower Your Personalization Strategy with Our Decision Modelling Tool for Sitecore Personalize

Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to […]

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Integrating ChatGPT into Sitecore’s XM Cloud

I remember when I first tried ChatGPT after it launched on November 30th, 2022. Seeing it answer questions and its command of language, I knew this technology was going to make a huge impact and it was a matter of time before we saw it integrated into Sitecore and other digital experience platforms. Back in […]

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Perficient Recognized by Sitecore for Excellence in Business Impact

Each year, Sitecore recognizes the achievements of their most deserving partners through the Sitecore Global Partner Awards. Today, we’re proud to announce Sitecore has recognized Perficient with a 2023 Partner Award for Excellence in Business Impact. The award recognizes Perficient for driving business impact and value for many of our shared customers. Out of the […]

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The Heart of Sitecore’s Composable Architecture

In my last CMSWire Article, the Heart of Composable, I discussed how to think of composable as an enterprise architecture and think through the data flows of your components to see what’s at the heart of your DXP solution. Those central components have the most connections, take the most effort to change and require the […]

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