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David San FilippoPrincipal

David is the Prinicpal of the Sitecore and Optimizely practice at Perficient, David estimates, architects and delivers digital marketing solutions at scale on the Sitecore Platform. A 4X Sitecore Technology MVP, David has written articles for MSDN Magazine and the Microsoft Architecture Journal. He has spoken at Sitecore Symposium, Sitecore Virtual Developer Day, user group meetings and code camps.

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Blogs from this Author

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Creating a Composable AI Roadmap for Sitecore

There are many integration opportunities between Sitecore’s composable solutions and artificial intelligence. Sitecore has begun to integrate this technology into their product line and will continue to enhance their SaaS solutions with these capabilities,  having committed to an open approach that allows you to bring whatever AI models and technologies to enable your use cases. […]

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Exploring Healthcare Trends in Sitecore and Digital Marketing

In the latest episode of the Sitecore Sessions, our Sitecore MVP’s, Megan Jensen and Myself met with healthcare strategists Priyal Patel and Michael Porter to discuss healthcare trends, our success in delivering healthcare projects with Sitecore, the challenges and opportunities we’ve been seeing across composable, finding search and leveraging AI. You can watch the whole […]

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Decoding the Future of Development with Sitecore and Generative AI

In Episode 2 of Sitecore Sessions our panel of Sitecore experts explored the transformative role of generative AI in the Sitecore community, its impact on development workflows, and the future of coding practices. You can watch the whole episode here:   A generated summary of the above video is below: The Dawn of Generative AI […]


Exploring the Future of Sitecore with XM Cloud: Insights from Experts

Our Sitecore team has started a new YouTube Channel and have begun posting video discussions on various topics. In our first session, I had a discussion on our thoughts about the future of XM Cloud in 2024 with Martin Miles and Megan Jensen. Here is the full video, with Intro Music and an AI Announcer. […]

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Sitecore Honors Nine Perficient Colleagues as MVPs in 2024

We’re thrilled to announce that this year, Sitecore has recognized nine of our Perficient colleagues the well-earned title of Sitecore Most Valuable Professional in all three categories- Strategy, Technology, and Ambassador. “Perficient’s commitment to encouraging their people to be active in the community is a model for what we’d like to see every partner doing. […]

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Rethinking Customer Portals with XM Cloud

Customer Portals are inherently different from public facing websites.  They serve as private, secure gateways for users to access personalized information, interact with sensitive data, and perform specific tasks tailored to their needs, such as account management, order tracking and other customer self service functions. These features are inherently custom, requiring integration into backend systems […]

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Time to Celebrate Sitecore Order Cloud Specialization!

This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their Order Cloud Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The Order Cloud Specialization is […]

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Healthcare, HIPAA, Sitecore and BAAs

Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of […]

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How you can make ChatGPT know about your Sitecore Instance

ChatGPT is undeniably a remarkable tool for generating coherent and contextually relevant text, particularly when it comes to the vast array of information available up until its last training cut-off in January 2022. Its proficiency lies in its ability to synthesize information and respond to prompts, showcasing an impressive understanding of diverse topics. However, there […]

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7 Reasons Why 2024 Will be the Year of XM Cloud

A year ago, Perficient’s Sitecore team’s primary focus was on helping clients make the transition to headless, Next.js and react. We wrote guides that listed considerations and created roadmaps to help clients lay out a path to take advantage of this architecture. We created tons of blog posts and other thought leadership talking about why […]

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Using Sitecore Personalize Decisioning to drive Queries in Sitecore Search

In my latest CMSWire article, “Composing Effective Personalization with Search,” I described the advantages of combining personalization engines with composable search solutions to create effective personalized experiences that take less effort to create and maintain than crafting custom messaging for every segment. This article was heavily inspired by my work with integrating Sitecore Personalize with […]

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Composing Personalized Experiences with Sitecore Search and Personalize

The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally […]

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