Influencers have been a hot commodity in the marketing world over the last couple of years, with companies in a variety of industries turning to noteworthy people with large followings to help promote their products and services. As many marketers have learned, however, not all influencers are created equal. Whether you’re paying these individuals to align their personal brands with yours or relying solely on those who find and promote you organically, the same principle holds true: it has to be real.
Watch the video below and learn how to avoid fake followers and get influencer marketing right from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple.
To learn more about Stone Temple, read our recent blog post.
