I recently read some research from Forrester’s Nigel Fenwick on Digital Transformation. I think one of the graphics he used portrays the digital prey vs digital predator tipping point quite nicely. I think we all get annoyed when someone wants to sell you their product rather than create a solution to your need or problem.
Great points, Mike. I like how experiences is outweighing products in this diagram. I was reminded of this trend in another article I stumbled on today: Retailers struggle with new consumer emphasis on experiences, not stuff http://www.retaildive.com/news/retailers-struggle-with-new-consumer-emphasis-on-experiences-not-stuff/411881/