2015 Forrester Economic Impact Study of Google Apps for Work

 
PURPOSE OF THE REPORT
It’s sometimes difficult to quantify and communicate the value of collaboration in monetary terms. In an effort to help businesses make better data-driven decisions, Google recently partnered with Forrester to quantify the value of going Google, highlighting not just the pure cost benefits of data center reduction, etc., but also the collaborative benefits of Drive, Docs/Sheets/Slides, Hangouts and Sites.

 
RESULTS
Forrester interviewed six current Google Apps for Work customers to create a composite organization. An in-depth financial analysis revealed that the composite organization would receive the following benefits over a period of three years:  You can access the full report here: The Total Economic Impact™ of Google Apps for Work – 6.30.15



Based on interviews with six customers, Forrester constructed a TEI framework, a composite company, and an associated ROI analysis that illustrates the areas financially affected. The composite organization that Forrester synthesized from these results represents an organization with the following characteristics:

• A B2B multinational services company with offices throughout the world.
• 12,000 employees, with 10,000 Google Apps for Work users.
• Annual revenue of $4B.
• 400 managers overseeing employees who are spread out across global offices.

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In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.

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