By Allison Gugala As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. […]
Archive for August 28th, 2014
An Architectural Approach to Cognos TM1 Design
Overtime, I’ve written about keeping your TM1 model design “architecturally pure”. What this means is that you should strive to keep a models “areas of functionality” distinct within your design. Common Components I believe that all TM1 applications, for example, are made of only 4 distinct “areas of functionality”. They are absorption (of key information […]
Four Ways to Burn Extra Calories During the Work Day
Blog contribution by Katie Charles Healthy employees make for happier employees and working a little bit of exercise into a work day can make an immense difference in how you feel. Exercise is known to release endorphins, decrease stress, and improve self-esteem, but it’s not always feasible for those who travel for work. For those professionals, it can […]
Beyond the BI Strategy: 4 Steps to ROI
In a recent issue of PC Today (www.pctoday.com), there was a quote by Cindi Howson of BI Scorecard that really stuck in my mind: “There are far too many cases of companies having good data, good tools, but a culture that’s a barrier to using that data for action.” Frequently, outside consultants are brought into […]
How Organizations Help Their Technical Talent Grow
One of the benefits of being a technical professional is that organizations often invest heavily in training their staff to gain new skills and move into leadership roles. A recent McKinsey & Company article summarizes best practices for developing talent within large organizations. They found that organizations with the most success in terms of projects being completed on time […]