Larry Bowden kicked off IBM’s webcast today about their new focus on Exceptional Digital Experiences. In the past couple of years, IBM has introduced the Exceptional Customer Experience suite of products and the Exceptional Employee Experience suite. These suites combine various IBM products such as WebSphere Portal, Connections, Sametime, etc into pre-configured suites focusing on specific target segments.
With Exceptional Digital Experiences, IBM is now broadening their focus to the larger concept of digital experiences. To address the digital experience needs of the market, IBM is adding and enhancing capabilities in the areas of:
- Mobile experiences include mobile browser and mobile apps across the product suites
- Analytics and Optimization introduces better integration between the analytics engines and marketing management solutions such as Unica.
- Rich Media Management allows for displaying and managing rich media including video. Not only can you display video easily, you can now manage video, including editing clips and right sizing it for multiple devices.
- Social technologies includes tight integration between Connections and other products.
So does this mean IBM is announcing a new product or new suite? No, but this not just a marketing campaign. The focus is on enhancing the existing IBM solutions to deliver capabilities needed for even better digital experiences. There are new editions of existing products, such as the Rich Media Edition of Web Content Manager. But really, the Exception Digital Experience is about better integration and added capabilities to WebSphere Portal, Web Content Manager, IBM Connections, IBM Forms, Web Experience Factory, Sametime and Worklight. You can learn more about IBM’s Digital Experiences here: http://www-01.ibm.com/software/collaboration/digitalexperience/
If you want to get in on the conversation with IBM, you can join in Twitter and Facebook chats. IBM is hosting an online radio show about Exceptional Digital Experiences. For dates and times, take a look here: http://www.pammarketingnut.com/getrealchat-ibm-exceptional-digital-experiences/ You can participate using the following hash tags:
#GetRealChat
#DigitalExp
#IBMSocialBiz
#GetRealChatRadio
Edit: You can view a replay of the presentation here: http://w.on24.com/r.htm?e=644727&s=1&k=8DFDF46E6CC9EBACB33E09A450671F3C
