My colleagues Erin Moloney and Jamie Stump with be presenting a webinar tomorrow on how Perficient increased website engagement by implementing Sitecore’s web content management system (WMS). The webinar is timely, Forrester recently released The Forrester WaveTM: Web Content Management For Digital Customer Experierence, Q2 2013 and Sitecore was named a strong performer as you can read in Jamie Stump’s blog post. My interest in this webinar is much more personal however.
Drab…
With the website refresh, the Perficient website truly went from drab to fab. From unengaging to being a platform from which Perficient’s different teams can share fresh content in a variety of ways. I love how the new website demonstrates how Perficient is a people driven company, how it highlights the talented individuals that make up our organization and showcases the blog content, White Papers, Case Studies and events the team is driving.
Not only is it visually engaging with dynamic content, but within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%. In fact our Microsoft blogs alone now receive over 40,000 page views per month.
During tomorrow’s webinar Erin Moloney, who is Perficient’s Director of Digital & Social Media Marketing and Jamie Stump, who is one of only 12 US based Sitecore MVP’s for 2013 will take us through a journey that shares how Perficient.com was transformed.
To Fab!!
They’ll share how we went from having a static web presence to having a site that anchors our dynamic content, driving engagement and functioning as a Social Business platform. Through this journey Erin & Jamie will share
- The integral role of user experience experts and designers, performing usability testing and improving the site’s overall user experience during a redesign
- The key CMS features and options that Perficient utilizes, and how Sitecore enables them to add dynamic content on a daily basis
- Sitecore’s out-of-the-box functionality and modules that helped Perficient create a website that is highly scalable and built to support growth
- How Sitecore empowered Perficient’s marketing team with the resources needed to effectively take advantage of social and interactive channels and better manage the public facing website
- How the new platform enabled search engine optimization (SEO), increased website activity and improved lead generation, providing better results in less time
Join me tomorrow at noon Central – it promises to be an exciting journey!
