Healthcare Portal Personalization: 5 Approaches

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In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.

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Perficient’s Portal Principal, and all around nice guy, Mike Porter recently released a blog post series on 5 Approaches to Portal Personalization. Having worked on plenty of Healthcare portals, he incorporated use cases specific to our industry that I think you would enjoy. Below are these 5 approaches. Click on the heading to read his entire post on the topic:

1. Personalization as Security: When a user logs in, thee portal reacts based authorization to see certain content
2. Customization: Allow end user to create a page and put portlets or web parts on that page of their preference
3. Attribute based personalization: Choose to display pages, portlets, or content based specific attributes of a user
4. Personalization based on Actions: Incorporate recommendations based on your actual user actions
5. Event based personalization: Understand users and events and then push personalized content and messages to them

I’m particularly fond of the Healthcare Use cases built into event based personalization. Check it out, and tell me what you think.