Industry Challenges
Are you struggling with how to manage and control data in your organization? Are you trying to stay abreast of the new leading trends in data management and just spinning your wheels? Well don’t feel bad, this is common in many industries and organizations. Data is growing at an amazing speed and becoming more and more difficult to source, manage, slice/dice and use effectively. The volume, velocity and variety of data are changing every day and using a multi-purpose system for managing this data is not always cost effective or productive. Experts predict that the volume of data in the world will grow to 25 zetabytes in 2020.
The use of business data has become so critical is forecasting, growing revenue, managing trends and changing business s models. The increase usage of social media and better communication with customers has greatly increased data usage and the need to respond faster, smarter and uniquely. With the various types of data you now have to effectively manage both unstructured and structured data. There are many solutions on the market that can help you. I find that IBM’s PureData Systems are a step above the rest in providing comprehensive data services.
The Perfect Solution
The IBM PureData System is built primarily for delivering data services and helping companies manage their large volumes of data. IBM has a suite of products to help manage data with simplicity, speed and lower cost. PureData System offers built-in expertise, integration by design and a very simple user experience. Different models are offered that have been designed, integrated and optimized to address specific industry requirements and business scenarios.
– PureData System for Transactions is a highly reliable and scalable database platform. It’s designed to help reduce complexity, accelerate time to value and lower ongoing data management costs. You can easily deploy, optimize and manage transactional database workloads in a short time frame.
– PureData System for Analytics is a simple data appliance for serious analytics. The infamous IBM Netezza technology powers this component and optimizes performance of data services for analytic applications. You can run very complex algorithms to in minutes and respond faster to market demands.
– PureData System for Operational Analytics is a data warehouse system for delivering insights to business operations for real-time decision making. It is designed to handle complex analytics and a multitude of concurrent queries.
Key Features
Built-in expertise – Proven data management expertise for each workload. Allows for automated pattern-based deployment and management of highly reliable and scalable transactional database services.
Integration by design – Hardware and software capabilities are designed and optimized for specific high-performance data workloads, such as patented data filtering using programmable hardware (FPGAs) for super-fast execution of analytic queries.
Easy user experience – Single part procurement, no assembly required, open integration with 3rd party software, integrated management console for the entire system, single line of support, integrated system upgrades and maintenance.
Sample Use Cases
IBM PureData System comes in three models to meet today’s big data and analytic challenges. 1) Transaction Processing, 2) Reporting and Analytics and 3) Operational Analytics. These different models allow for more flexibility and control over the data. Below is a use case for an ecommerce scenario that will provide a good case for PureData:
Transaction Processing
As soon as an online buyer hits the ‘confirm and purchase’ button, there are many customers do the same thing at the same time. The system may be handling millions of daily online transactions, capturing shopping cart and payment information. PureData System for Transactions is optimized for transactional data workloads, providing consistently fast response time, high throughput and high availability.
Reporting and Analytics
Every time you enter a store with a coupon or shop online with a promo code, the retailer has run analytics to develop a profile on you and develop a unique offering which will retain you as a customer. With the PureData System for Analytics, complex data analysis is accelerated through massively parallel processing and hardware acceleration, enabling very complex algorithms. This speed to respond will increase your customer base and give your company a competitive advantage.
Operational Analytics
Fraud has grown is various types and it’s important for companies to know their customers and normal patterns. Systems managing the operational warehouse should be able to detect fraud in a real-time mode. The PureData system for Operational Analytics provides a balance of analytics performance and operational query. With continuous ingest of operational data, it delivers real-time analytics to optimize decision making in a dynamic business environment.
IBM PureData System is one of the leading data service tools on the market and should be considered as you are evaluating and choosing the best tools for managing today’s challenges and preparing for the future!
