I’m guest blogging again at Perficient’s Financial Services Blog. The blog post this time focuses on social banking and understanding the conversation. I’m still making the case for how banks have no choice but to be part of the conversation and that the conversation includes equal measures of listen, measure, and react. It even includes some links to studies by KPMG and Forrester.
Check out the entire post although here’s one of the images on Citibanks twitter feed. The feed makes my point that you cannot control the conversation.
