Late last month, IDC declared IBM as the worldwide market share leader in social software for the third consecutive year. IBM boasted an impressive 2011 according to analysis conducted by IDC. Growing fasting than their competitors and growing nearly two times faster than the overall market—which grew about 40 percent—IBM is staking a claim in enterprise social software.
IBM defines social business as the application of social networking tools and culture to business roles, processes and outcomes. Essentially, taking community and the social behaviors around it—ideas, trust, expertise—and creating platforms for those social behaviors to live. But the ideas do more than just live on a platform, the information no longer has a shelf life. It transcends time and place and becomes reusable. See General Manager of IBM Social Business Alistair Rennie share his thoughts on social business.
So, what’s the future hold for social business? IDC peered into their crystal ball and forecasts that worldwide enterprise social software revenue will grow to $4.5 billion by 2016. If their predication is right, that growth equates to 43 percent throughout the next four years; adoption will be soaring, communication will be flowing and employees around the world will be happy because they’re collaborating effectively and easily in their day-to-day work.
To learn more about IBM social business, visit www.ibm.com/socialbusiness.
