12 Social Business Predictions for 2012

Dione Hinchcliffe of the Dachis Group recently published his Top 12 predictions for what will happen to “social business” in 2012.

We are seeing all sorts of predictions like these, and I enjoy reading every expert’s predictions in this space. Perficient is heavily involved in social collaboration for businesses with our portal and collaboration practice. In fact, we’re getting our experts ready to exhibit and present at Lotusphere 2012 which is just next month, and where the tagline is “Business. Made Social.”

Revolutionize Your Business With Generative AI

From product design and software development to virtual agents, content creation, and reporting, GenAI is transforming business. Our AI experts help you unlock GenAI’s full potential and drive growth.

Let’s Get Started

Here are Hinchcliffe’s predictions for 2012. What are yours?

1. Social shifts to mobile.
2. Analytics and business intelligence (BI) becomes standard fare.
3. Gamification doesn’t happen, yet.
4. Social intranets struggle forward, social business processes don’t.
5. Smaller social business vendors continue to get rolled up.
6. The social business unit/center of excellence phenomenon continues.
7. Internal and external social business efforts blur, but remain distinct.
8. Customer-facing social “hockey sticks”. 
9. Community management goes pro.
10. Social business budgets go up another level.
11. The year will close with a consensus (or lack thereof) on enterprise social apps.
12. Social business becomes less art, and more science.