The one-to-one communication solutions provided by CRM have been the answer to an increasing number of issues faced by the healthcare industry. CRM can be used to improve care delivery, lower costs, and increase loyalty among the key stakeholders most necessary to organizational success. This is particularly true in light of the growing physician shortage, which has caused increased competition among healthcare providers for the best talent.
With this in mind, the Healthcare team has written a white paper entitled Achieving Financial Effectiveness Through Physician Loyalty.
Physician turnover is on the rise. With news that medical schools are now decreasing enrollment, it is likely to become increasingly difficult to attract and retain the best physicians. Since patient satisfaction, and financial effectiveness, is most closely related to the affiliated physician population within a healthcare organization, healthcare providers need smart solutions to increase physician loyalty in order to maintain patient rosters and grow financial returns. Although a popular choice, operational tactics, such as increasing administrative support, typically do not increase physician loyalty in the long term. However, advances in technology offer a host of options to address recruiting and retaining the best physicians. These solutions include Customer Relationship Management (CRM) and data mining tools that allow business users within a healthcare organization to manage ongoing, mutually beneficial relationships with physicians that increase loyalty in the long term.
You can also view our webinar on the topic: “Healthcare Reform & Physician Loyalty: What Can CRM Do To Support Accountable Care Organizations (ACO)?”. During this presentation we covered physician loyalty and why it has become such a hot topic in light of healthcare reform and increasing trends in physician turnover. Perficient’s Lisa Anderson provided a demo of CRM and how this technology tool can help hospitals increase their loyalty, and resulting referrals, from physicians.
You can view the slides below. You can also view a recast of the webinar here: http://www.perficient.com/webinars/
