E-commerce Checkout Design

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It should be pretty difficult these days to design a poor e-commerce checkout experience with all the free, user-tested guidelines out there. Yet I experience issues on a regular basis. If you sell something on your web site, make sure to incorporate these basic guidelines guaranteed to increase your conversion rates. These guidelines were published by the Baymard Institute, based on months of user testing of 15 of the biggest e-commerce sites.
Some highlights include:

1. Your checkout process should be completely linear (no steps within steps).
2. Add descriptions to form field labels. May seem like an obvious one, but users had problems with ambiguous form fields without labels on Apple.com.
3. Use only one column for form fields.
4. Use clear error indications. (I wrote a previous blog about error messages.)
5. Don’t require seemingly unnecessary information.

You can find many more form design guidelines with a quick Google search.