This week I was working with one of my clients helping review their mobile strategy and it motivated me to do some additional research. The focus of the meeting was to prioritize business, marketing, and technology goals of mobile commerce. Through this work session some interesting questions came up such as is a mobile web version even necessary or are down loadable applications enough. How important are leveraging device capabilities such as front facing cameras, accelerometers, or a GPS? How important is it to even conduct commerce on the mobile device and is it enough to use it to drive commerce on the traditional web? And the one goal that came up which really prompted me to do a little more research was that it is important to anticipate mobile trends and be out in front. This caused me to run across an article on 11 trends for mobile apps in 2011 in MobileCommerce.com.
I found some of the predictions in this article pretty intriguing which included these:
Tablets will appear in every home and will need tablet applications.
While I think this is a very lofty prediction for the next year or even the next several years, nobody can deny tablets are rapidly penetrating the market as Apple sold over 10,000,000 iPads last year and it now seems that there is a press release for a new tablet by a PC or handset manufacturer weekly.
Social will differentiate the mobile application experience
I hadn’t thought about this specifically but this but with statistics such as 35% of Twitter’s users access mobily and millions of sites today do not even have a mobile presence, social ties will differentiate online stores.
Mobile-exclusive brands and content will have success
This is a bold statement but it certainly has merit. There are millions of smart phones in use worldwide owned by users who do not own a PC. With time this point will become more and more important.
The rest of the trends are certainly worth reading at 11 trends for mobile apps in 2011.
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