I tend to like these kinds of presentations because it gives me insight into cause and effect. It also gives me insight into the trends that are driving the portal, social business, collaboration, and other technologies. This is going to be all over the board, hence a bulleted approach.
- Collaboration itself is growing at 11% which is more than the overall IT market. In other words, business are really looking at collaboration and that’s probably the social aspects of collaboration.
- The market will ship 425 million mobile devices (smart phone, tablets, etc). This is the point where mobile ships more devices than PC
- One out of three tvs are now internet equipped
- What is happening is that we see a data explosion. IDC states that we will have 1.8 Zettabytes of data. By 2030 it will increase to 25 Zettabytes
- By 2013, 75% of users will use mobile technology
- I wish I had this chart. The growth in network traffic is increasing. Video eclipsed all other types of traffic in 2010. (Social, business, etc.)
- IBM see collaboration software delivered as a service being the biggest growth leader in the entire messaging, portal, and collaboration market
Economy
For the first time in history, the GDP of emerging markets will eclipse the more established economies.
- Demographically, what the urbanization of China matches in 30 years what took the US 100 years.
- There continues to be a trend in the maturing workforce which means our workforce is getting older. This will be a key driver in the use of social business technologies to share knowledge across these generations
- in 2011, the US will grow by 3%
- South America will grow by 4.3%
- Africa will grow by 5.1%
- Asia will grow by large amounts (didn’t capture before she moved on)
- Brazil, Russia, India, and China will see almost 10% growth in this portal and collab market. Compare that to 3-4% in the more developed countries
- Industries that are growing: It’s the stimulus industries, public, utilities, defense, etc.
- For collaboration software however, Telcom, banking, insurance and healthcare are experiencing large growth. > 6%
- Mid market now rank collaboration as the second most important technology investment. Business Analytics and Business Intelligence is third, just behind collaboration.
Transformation
They make on key point, the old collaboration software was all about people collaborating with documents. Social software is about people collaborating with people.
- Collaboration ROI can represent ~$10,000 per knowledge worker per year if you can make it easier to acquire knowledge and ask questions.
- IT is no longer driving these transformations. Many have a play but the marketing department has taken the lead in many organizations
- Marketing investment continues to drive or shift towards online investment. I’ll put my two bit in and completely agree with this. That’s what’s driving at least 2/3 of my work and web analytics are growing as the marketing folks demand to know what the results of their investment are.
- Print now sits at the bottom in terms of new investment
- 41% in a Forrester survey are investment in portal and web content management to drive their website improvement efforts. See the Forrester article entitled, “Portal Servers Refuse to go Quietly“
