So what IBM has been calling by the codename of Northstar has been officially unveiled. It’s now the Customer Experience Suite.
Online transactions continue to grow at a rapid pace. Today, eight out of 10 consumers shop online at least twice a week. ABI Research estimates there will be 20 times more data and 40 times more mobile transactions by 2015. The report adds that mobile online shopping is expected to triple annually and rise to $119 billion in the same timeframe. Businesses today are struggling to find ways to create a more simplified Web presence to address the changing era of today’s consumer marketplace.
Recognizing this growing trend, IBM is introducing the IBM Customer Experience Suite, a new software portfolio that helps organizations develop a dynamic Web experience for consumers that’s easy to navigate, interactive, and personalized – whether it’s from a mobile device or through a traditional online Website.
It features* analytics, social networking, web content management, portal, mashups, and mobile capabilities enabling organizations to increase their ability to attract and retain customers, personalize advertising and marketing, and enhance overall customer loyalty. For example, the new software allows organizations to create highly customized interactions by analyzing and then adapting to the preferences, behaviors and buying patterns of users as well as the device, user location, and sentiments of each visitor.
If you read the entire press release, you’ll see a quote from one of our clients at Cars.com. You’ll also see Perficient mentioned.
We have someone at the official event so when I get more in depth information beyond just a press release, I’ll post that.
