So I found an interesting article on what IBM’s acquisition of Coremetrics means. From the article:
Tools such as Omniture Insight and Webtrends Segments offer significant analytical and visualisation capabilities but leave much to be desired in terms of modelling and future trending. Google Analytics is only starting to address these issues scraping the surface with its Intelligence feature.
In comes SPSS, IBM’s acquired predictive analytics software and solutions firm. IBM is now in a position to merge Coremetrics’ web and mobile analytics collection platform with its powerful statistical modelling software. Such analytical capability is common practice in the offline CRM and Direct Marketing worlds but so lacking in the online world.
