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The Value of Linkscape Defined

This briefing by the SEOmoz Linkscape team is the first in a series of such briefings. In the near future, you will see similar briefings of Majestic SEO and Wordtracker
In the SEOmoz briefing, we get a pretty good look at some of the things that make this tool so valuable. Number one for me is the mozRank and mozTrust metrics. With these, we get new data that we never had before on how links compare in value to one another. mozTrust is the first trust related metric we have ever had as link builders. This data can play a real role in tweaking your link building strategy.
The other thing that stood out to me is the real focus on “link analytics”. We had an engaging discussion on how Linkscape could be used to get insight into what is driving the search rankings for a given query. We have all had that experience, of looking at a set of search results and just not understanding why a particular result was ranking so highly. With Linkscape data and tools, we can now get an understanding of why it is happening.
Check it out!

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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