I have been taking the opportunity to speak with various industry people who have deep experience in enterprise SEO. The next in that series is Adam Audette of AudetteMedia. Adam is well known for his work with Internet megabrand Zappos, but has also worked with other large well known brands such as Michelin and the University of Phoenix.
One of the key points that emerges from the interview is that large enterprise organizations are vastly different in their approaches (and acceptance) of SEO. As a result, the challenges in each organization can be quite different. Check out the interview to learn more.
