This week I get to post an interview with well known Googler John Mueller. John works in the Google Zurich office and has a lot of insight into the inner workings of the Google algorithms as well as their webmaster guidelines and policies.
Our interview was laser-focused on the issue of cloaking, as well as First Click Free. We discuss many different aspects of cloaking, such as:
- Replace bad URLs (with session IDs and superfluous URLs) with SE friendly URLs.
- Multivariate testing
- Rendering content within a graphic to a search engine in text, including sIFR.
- Fix up complex javascript/coding, or Flash messes, including SWFObject.
- Language/country/region cloaking
- Serving up different content based on cookies.
Check it out!
