Digital Transformation

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]

For too long, digital transformation initiatives have focused solely on customer experience. But customer experience is just one half of a successful digital transformation strategy. Yes, external experiences must change to deliver new channels and personalized service, but internal operations and systems must also be transformed. Effective, modern, and digitized internal operations have countless internal […]

One big focus of Digital Transformation is getting the customer experience right. As we’ve talked about, the customer experience is not just about visits to your website, but also includes interactions with your marketing emails, the in-store experience, how your customer service representatives interact and so on.  We talk about understanding the customer journey across all […]

We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture.  Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example.  I’ve had two separate clients in 2017 tell me that when they […]

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

Embracing innovation is a critical part of an organization’s digital transformation. First, what do we mean by innovation? Innovation, is often muddled with invention, disruption, and high tech. Innovation has many definitions and interpretations but in simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the […]

I love yard work. There’s something about the satisfaction that I get when I mow my grass, particularly the instant results and fruit of my labor, that I just can’t get enough of. Well, it’s spring where I live, and the season of yard work is upon us. A warm and wet winter has my […]

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Connecting with customers in today’s rapidly changing environment is more challenging than ever.  To address these challenges Caterpillar continues to invest in technology platforms that will enable its dealers to sell more machines, […]

So anyone who can read, knows that artificial intelligence, chatbots, Internet of Things, etc. are all poised to take over the world.  While you shouldn’t believe all the hype, there is something here.  Our reality shows us that we cannot scale on human power alone.  You can’t create a world class customer experience for every […]

Scott Moore has a nice post on CMO.com about how Retail isn’t dead, just changing into the Six Million Dollar Man.  I like where he’s going with that.  Brick and mortar stores aren’t dead.  Yes, they have challenges but just as we saw in communications, new technology doesn’t necessarily mean the end of one medium. […]