Posts Tagged ‘Retail’

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]

Although currently mobile channel (phones and tablets) sales are not making a huge impact on e-commerce, predictions tell a different tale.  In a report released by e-marketer, “by 2016, 85% of digital shoppers will be mobile shoppers as well”.[1]  Forrester’s released a study that predicts that mobile transactions will be the majority of e-commerce by […]

We have moved into the era of the customer which means focusing, understanding and connecting with the customer is imperative to compete in the consumer products and retail industries.  As the Consumer Product & Retail industry practice here at Perficient considers these industries, we use examples from companies – Burberry and Apple – even though […]

Many retailers would say, “of course, we serve our customers.  In fact we provide very high-end service.”  Many others though would say, “We sell products to our customers.  We provide service when they ask for it either when they are in our stores, or when something goes wrong after they buy it.” In a discussion […]

Is the physical store dead in retail? Absolutely not. However, it is safe to say that the future of brick and mortar retailing will look very different as the physical store undergoes an incredible metamorphosis. The ongoing consumarization of digital services and experiences is poised to take over the in-store experience for retailers. According to Retail Systems […]

Park the car, walk the aisles, bring it home. Click, track it online, bring it in off the front porch. Consumers have clearly grown accustomed to these two dominant methods of shopping. Have we perfected the art of omni-channel commerce? Not exactly, but some creative alternative models are making their way to consumers in 2014. […]

So, The Big Show is over for 2014. What are the key takeaways? First, retail is healthy. Not everybody is, that’s for sure, but the industry as a whole is healthy. I was reminded by a longtime colleague yesterday of the mood five years ago, when the financial crisis had hit, and the recession was […]

The NRF’s Big Show is underway and already there’s a lot of information out there to consume and reflect upon. I thought it would be helpful to compile some insights and thoughts around some of the most talked about retail technologies at NRF this year.  Supply Chain and Commerce “The last mile wars are just […]

We know it’s a new year when the NRF Big Show kicks off in January.  Each year we migrate to New York City to see the best and brightest of retail for the next year.  This year is no exception – and like the holiday shopping season just passed, we go looking for the new […]