Earlier this year during the Super Bowl, IBM and H&R Block teamed up to tell the story of how filing for taxes will change with the integration of new artificial intelligence like Watson. With successful use cases already across retail, food, healthcare, and science, the viewer learns that with Watson and H&R Block, families will […]
Posts Tagged ‘Perficient Digital Experience Series’
4 Ways to Build Customer Success in the Cloud
As we’ve discussed in previous posts, customer success is a key part of the modern buyer’s journey. Even with signed contracts and revenue, organizations must still continue to add value to the customer experience. We discuss the art and science of customer experience with our customers on a regular basis, walking them through available technologies […]
How to Build an Engaging Customer Portal
These days in California, the rage is all about Poke, a fish salad composed of items including tuna, seaweed, and other seasonings. Everywhere you look there is a new restaurant opening up and regardless of location, there are long lines and satisfied customers out the door. The existence of this restaurant trend, similar to that […]
5 Ways the Buyer’s Journey Has Evolved
As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]