Posts Tagged ‘online marketing’

Once you’ve created a paid search account for your ecommerce website, you might be thinking “OK, done with that project. I’ll just let that run and move on to the next thing.” However, simply creating an account and letting it run is not going to be the most efficient and effective tactic to bringing in […]

Written by Jay Ratkowski So I noticed an odd trend with a client: As much as I’d like to believe my amazing remarketing ads generated an 27% view-through rate, it doesn’t quite match up with the fact that this is 500% more view-throughs than they had actual conversions (in this case, ecomm transactions, through all mediums).

Whenever you’re choosing new keywords for a client’s business or your own business, you obviously want all the information possible on the phrases you’re considering. So just to make a single selection you’re probably looking at monthly volume, keyword difficulty, paid competition, doing manual SERP checks and looking at your site’s analytics to see how […]

Written by Karen Van Ert Any organization trying to improve marketing ROI and overall customer engagement should be looking at optimizing their email channel. Why? Studies show that email marketing’s ROI typically is at least equal to SEO and at least two times greater than all other online channels – and when done correctly can account […]

When I stumbled across the article blatantly titled, “How to Avoid Hiring a Bad SEM Vendor” on SearchEngineWatch.com, it made me want to forward it to every marketing manager/small business owner who exists. The reason I want to do this: because the article is honest. And it would be helpful to anyone who has the […]

I recently read an article about the effectiveness of different channels for online lead generation. The article was based off a survey of marketers from companies ranging in sizes and variety (slightly heavier B2B than B2C). Overall it stated that the marketers felt SEO was the top lead generator and the effectiveness of the PPC […]

Out of more than one billion social media profiles worldwide in 2011, 50% of people follow brands on social media websites and 36% of social users post brand-related content. Of all the posts around brands, 95% of those posts go unanswered. For this reason, it’s important to know what your customers are saying about your […]

  With all the recent Google Shopping buzz circulating the web, you may have heard the terms paid inclusion or pay-to-play and wondered, ‘what does this mean for e-commerce?’ In this blog post, I’ll explain the basics of the Google Shopping policy transitions and what it means for shoppers and search marketers.

It is clear that there is still a misunderstanding of what a “robots.txt” file is used for and what meta name=”robots” is and does. Therefore, I thought why not break it down in laymans terms for everyone to hopefully help you when deciding which to employ and when. Robots.txt The robots.txt file is a simple […]

Written by Anthony Piwarun With the holidays quickly approaching, it’s easy for some marketers to get caught up in the Christmas spirit and put programs on auto-pilot until the end of the year. With the exception of taking time to decorate the Christmas tree and exchange white elephant gifts, we’re working harder than ever to increase […]

Written by Anthony Piwarun I absolutely love the AMC original series Mad Men. As a matter of fact, I like it so much that I went as the show’s main character, Don Draper, for Halloween. In case you’ve been living under a rock the past five years and haven’t heard of the show, it’s set at a 1960’s-era advertising […]

I have a soft-spot for comparison shopping engines (CSEs). I think they are a great medium for e-commerce websites to be able to use to get their products to their consumers. Google is always working to give the searcher the most relevant result as fast as possible, and Google Shopping (as well as other CSEs) […]