Posts Tagged ‘marketing automation’

When Oracle, the second largest software company in the world, recently announced its acquisition of Eloqua, a recognized leader in marketing automation, a number of market trends were validated. First, the acquisition reinforces the growing importance of marketing automation to business success. It recognizes that the relationship between buyers and sellers has drastically changed over […]

Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better […]

You’ve decided that your organization is ready for marketing automation. But where to begin? Your first task is to assemble a team that will be responsible for the selection, implementation, and adoption of your marketing automation solution. Throughout the process of assembling of your team, you will likely play the role of evangelist to help […]

If your organization is considering marketing automation, make sure your solution includes these five essential capabilities that are considered the DNA of marketing automation.   1. Aggregate Information Marketers collect data from all over the place: websites, social channels, e-mails, registrations, chats, call centers, and more. The challenge is making use of this data by […]

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]