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Posts Tagged ‘Google analytics’

5 Advanced Google Analytics Tips

Earlier this month, I wrote about seven Google Analytics basics to help you understand your website’s performance better. Today, I want to go over five advanced Google Analytics tips to take your website analysis to the next level.

Problem\Solution: Tracking non-websites with web analytics

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

Problem\Solution: Tracking non-websites with web analytics

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

Universal Analytics is universally awesome!

Last October Google announced their next evolution in what is now known as Google Analytics.  Google is currently in beta for a product they are calling Universal Analytics.  The name chosen for this product is quite prophetic.  With UA and the new measurement protocols and collection APIs, you can now measure just about anything and […]

7 Google Analytics Basics

Google Analytics is a free tool that measures sales and provides insights into how visitors arrived, used, and interacted with your site. If you already have Google Analytics but don’t really know how to use it, here are seven basic and valuable pieces of information I always check and include in the monthly reports we […]

Social Media Performance Insights: Tips For Making The Most of Google’s Free Tools

Enlighten was acquired by Perficient Digital in December 2015 Our Marketing Intelligence group here at Enlighten (now Perficient Digital) uses a range of social media monitoring and analytic tools—both paid and free—to help our clients assess how their social media campaigns are performing. If you don’t think you’re quite ready for professional help, there are […]

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