Posts Tagged ‘digital marketing’

So the office is a-twitter right now (apologies for the obvious social media pun) over this afternoon’s Facebook post by Nine West. I’m wearing their shoes right now…I invite them into my news feed and my inbox…but today’s post strayed a little outside the foul pole. In an attempt to mirror the voice of a […]

I remember when I first learned about Einstein’s Theory of Relativity, and the thought that nothing

I’ve collected my top 13 tips for successfully managing your brand’s Facebook presence. Yesterday, in part I of my post, I detailed my first six tips. Today I’ll share the rest. 7. Be curious: Ask questions There are two types of questions that accomplish three things. The first is fan engagement questions. They can be […]

Launching your brand’s Facebook page can be scary. Was it truly the right move? Will it pay off? Will anyone “like” us? Will enough people “like” us? You have the ability to make all of those answers be “yes.” If you’re asking these questions, I’m assuming you’ve already sold the value of Facebook to your […]

As a social media specialist, I have a professional obligation to jump on board when a new platform launches. But I was skeptical of Google+. Did I really need a new social presence? I was already experiencing a little personal-brand social fatigue. But while researching Google+, something amazing happened—the circles got me. I couldn’t stop […]

My CRM career began 10 years ago, when I completed my first CRM strategy project for a large U.S. Automotive Manufacturer. At that time, we were all striving to make the right offer, to the right customer, at the right time. Build a database….mine it….give everyone who is selling to or servicing the customer real […]