Posts Tagged ‘Customer Journey’

Marketers by nature are tinkerers, always looking for ways to improve their effectiveness. That statement is supported by the use of numerous metrics, reports, dashboards and scorecards. So it comes as no surprise that we want to push the envelope and ensure that we cover the customer’s entire journey with timely personalized messaging.  So, how […]

  In our Marketing Cloud blog series, we’ve discussed two of the five W’s (Why and the Who) of marketing technology. Today we’re going to answer the question: What capabilities do I need in a marketing cloud? In response to the evolving role of marketing, a growing trend in the industry has led to the […]

Increasing customer engagement naturally involves IT, marketing, and product.  IT has the corporate data and manages the systems. Marketing has the behavioral data and manages the content and web analytics.  Product of course is the “thing” you are selling.  All three areas must come together to present a unified and excellent customer experience. At Adobe […]

This week I’m at Dreamforce13 put on by Salesforce.com.  Salesforce has been making a strong push into the Portal and Social space in the last several years. Bryan Wade, ExactTarget Vice President of Email Products highlighted the features in the ExactTarget Marketing Cloud. When we talk about customer experience, marketing has been playing an increasingly […]