Posts Tagged ‘customer experience’

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

Zach Zalowitz recently joined Perficient as a Principal within our Order Management (OM) practice, bringing more than 15 years of experience in omni-channel supply chain solutions and hands-on experience with a focus on retail apparel and consumer packaged goods. We sat down with him to discuss his experience and thoughts on all things OM. Can […]

Wild tribes join with age-old enemies to fight the night king and his zombie legions. Nomadic hordes swarm across the sea with their dragon queen to enter the fray. Kings in the North set aside family squabbles to defend their fortress in a moment of peril. Is this a model for healthcare transformation through digital […]

Introduction In today’s competitive business landscape, sales teams face numerous challenges in maximizing their efficiency and productivity. To overcome these obstacles, organizations are turning to advanced technologies to streamline their sales processes and improve customer experiences. One such powerful solution is Coveo for Salesforce, an innovative tool that revolutionizes sales efficiency and empowers sales teams […]

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

As South by Southwest (SXSW) convenes on Austin, Texas, Perficient Director, Lead Commerce Strategist and Austin resident, Justin Racine, shared his perspectives in an article on CMSWire. Racine shares his personal journey with public speaking and how sometimes, fear gets the best of us, but that we all can overcome that fear. With SXSW convening […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

In our last blog, How Embedded Finance is Changing Purchasing & Borrowing Behaviors, we looked at embedded payments and loans and why companies would want to offer (increased sales, lower inventory, processing costs, data gathering) these bank-like services. In this blog, we’re going to stay in the world of finance, but pivot to embedded insurance.  […]