Traditional definitions of Customer Relationship Management (CRM) relate to the process that manages an organization’s relationships with customers and selectively retains the most profitable customers in order to increase profitability through meaningful communication. CRM is essentially a one-to-one marketing mechanism that uses IT tools, like databases and portals, to develop and manage the relationship that […]
Posts Tagged ‘CRM’
Providers Achieve Financial Effectiveness through Physician Loyalty
It goes without saying that in order to maintain financial viability, healthcare organizations must maintain patient loyalty. There are vast marketing engines in place to capture patient loyalty through the use of portals and other collaborative tools. However, when you take a look at the numbers, such as those published frequently by Gallup, you see […]
CRM for HIE and REC – just what the doctor ordered.
We’re seeing a lot of interest in using Customer Relationship Management (CRM) software to market to, communicate with, and to track provider interests and relationships in HIE’s and REC’s. If you haven’t thought about using CRM for this purpose yet, here is why you might want to…