Posts Tagged ‘Content Strategy’

Contextual awareness is the idea that things that are “aware” of the context around them and behave differently if their environment changes. This term is being used a lot around mobile devices to describe what location-aware phones, or smartphones, and software can do—and it’s a topic that information architects like me are thinking a lot […]

I’m a firm believer in the power of storytelling, for intentions good and ill. No disrespect to the masses of social media experts who think it’s passe to do anything but hand over the keys to your tweeting consumers, but if there is one thing history can teach us, it’s that we (as a whole) […]

Even if consumers don’t complain about a brand’s content failings on social sites, blogs, and forums, they can silently register disapproval by ignoring anything more the brand has to say.  And being irrelevant is a brand’s worst curse. Which is why we must think more critically today than ever before about the value of content […]