Posts Tagged ‘consumer_markets’

I recently attended a Gartner webinar titled:  CEO Concerns 2014:  Business Gets Digital.  It was a very interesting and insightful into how organizations’ investments across the company have evolved and how those strategies relate the latest Digital trends.  To set the stage, the survey recipients (2013) were between 391 and 410 CEOs and senior executives […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]

Michael: What a week. Just found out, among other things, that consumers really don’t care about big brand logos. For old-guard marketers who still thought they owned the story, this is going to come down hard. Jim: I know, I know… And then there was that example of a video gone viral with a FedEx […]

Michael: Today’s sessions have been great so far and the conversations in between have been just as intriguing and exciting.With all of this activity, how would you summarize the first full day of the CGT Sales and Marketing Summit? Jim: There is definitely a consensus and recognition that the consumer is driving their relationships with […]

Jim: So Michael, except that New York City  is a great place to visit any time of the year, can you tell me just why Perficient is attending CGT’s Sales & Marketing Summit this week? Inquiring minds really want to know! Michael: Do we really need a reason to ever visit the Big Apple, Jim? […]

For those of us who are passionate about soccer, our favorite event to showcase the talent of our individual countries is about to occur.  As world events take place, companies and brands take advantage of the convergence of different countries and people coming together in one place.  Not to mention the rest of the global […]

Although currently mobile channel (phones and tablets) sales are not making a huge impact on e-commerce, predictions tell a different tale.  In a report released by e-marketer, “by 2016, 85% of digital shoppers will be mobile shoppers as well”.[1]  Forrester’s released a study that predicts that mobile transactions will be the majority of e-commerce by […]

Consumer shopping behaviors and expectations are rapidly resulting in a redefinition of the shopping experience.  Consumers are given more choices in the ways they engage with brands and enabling them to shop in a variety of different ways at every stage of their shopping journey.  In response, retailers need to personalize the consumer experience with […]

We have moved into the era of the customer which means focusing, understanding and connecting with the customer is imperative to compete in the consumer products and retail industries.  As the Consumer Product & Retail industry practice here at Perficient considers these industries, we use examples from companies – Burberry and Apple – even though […]

This morning, Perficient CEO Jeff Davis announced Perficient’s acquisition of the IBM Smarter Commerce Division of Trifecta Technologies. Today, we announced the acquisition of the IBM Smarter Commerce team from Trifecta Technologies, a business and technology consulting firm focused on IBM WebSphere Commerce solutions. Like Perficient, the Trifecta team is an IBM Premier Business Partner. They’re […]

Many retailers would say, “of course, we serve our customers.  In fact we provide very high-end service.”  Many others though would say, “We sell products to our customers.  We provide service when they ask for it either when they are in our stores, or when something goes wrong after they buy it.” In a discussion […]

Our Consumer Products and Retail Director, Peter Brandt,  was featured in Consumer Goods Technology’s “2014 Review and Outlook Report” last month and was asked to look into his crystal ball and tell readers: “What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?” Similar to the retail […]