Posts Tagged ‘commerce strategy’

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

I recently wrote “What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017” for Forbes.com. Why? This year, Walmart posted an impressive 60% year-over-year e-commerce growth, and then Walmart announced it will sharply scale back store openings to focus more acutely on E-Commerce. So I wanted to take a look at what tactics have helped to drive this […]

Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]

Commercially available cognitive computing is a new evolution in technology and presents a significant opportunity for a wide variety of industries. We are already seeing “cognitive computing” influence our daily lives. The intent of cognitive systems is to help people make better decisions. And this is why cognitive is gaining more traction and popularity in the […]

Big Commerce reported in 2016 that more than half of consumers in the U.S. would rather purchase items online than walk into a brick-and-mortar store. This number assures the sustainability of eCommerce strategies and sites for retailers. Industries that could see maximum growth and penetration in eCommerce would be luxury, apparel, consumer electronics, health, homeware […]

Making the jump to a new commerce platform is a huge undertaking from evaluating technology options to implementation and maintenance. Think you’re alone in this endeavor? You’re not – in fact, you’re in good company. Most businesses re-platform every two to three years, according to Forrester. Before you make the leap, check out this infographic […]

As a savvy eCommerce business, you’re fully aware that website performance matters in the digitized, instant-gratification world in which we live. Improved web performance impacts an increase in pages viewed, products viewed, cart conversions, and revenue. Take a moment to consider this – 53% of mobile users abandon sites that take longer than 3 seconds […]

When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]

If you’re making plans to re-platform your commerce business in 2017, you’re not alone. Fifty-four percent of eCommerce executives stated that re-platforming is a top priority over the next 12 months, according to Forrester. Choosing a feature-rich commerce platform that will help you achieve current and future business goals is important. However, you also need […]

Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation.  (Of course, you also have to have the right team in place to execute on the plan.) This analogy is also applicable for your digital commerce business. […]