Have you ever felt like you’re one person against the world? Or possibly you’ve been overwhelmed trying to turn the battleship single-handedly? If so, take comfort! You’re not alone. Change managers, those responsible for garnering user adoption and engagement for a new system, tool, platform or process, are challenged with motivating hundreds, thousands, or even […]
Posts Tagged ‘best practices’
3 Ways to Increase Adoption of Your Partner Community
Partner enablement is one of the key business drivers that prompts businesses to invest in Partner Communities. This is not surprising; to grow your channel successfully, you want to give your partners the best information and tools to enable them to represent and sell your brand. However, partner portal adoption is low and most people […]
Get the Most Out of Salesforce Content in Your Partner Community
According to a PRM report from Forrester Research, partner portal utilization is often low and eBusiness and channel strategy professionals need to understand inhibitors to adoption and key actions to boost partner engagement since partner engagement directly correlates to loyalty and productivity. As a result, channel teams are turning to new methods and modern systems […]
Build a Brand Around Your Salesforce Community
Things to Keep in Mind When Designing Your Community WHAT IS BRANDING? Branding is much more than a clever logo, attractive colors and rounded corners. It’s about building value in your company, building trust through quality and consistency, and ultimately retaining and gaining customers and partners. So what is branding you ask? Well, it’s everything. […]
The Importance of Context in the Change Management Decision
Context is critical for any big decision, and Change Management is no different. In fact, context is more important for Change Management decisions than many others in business today. One of the biggest struggles that Change Management practitioners face is getting the buy-in from senior leadership that Change Management efforts are worth the investment. Let’s […]
3 Deal Registration Best Practices for Your Channel Partners
Deal registration continues to be the number one reason that we see our customers implement Partner Communities. Several years back, my colleague Jason Dickinson wrote an excellent blog about three different ways that you can implement Deal Registration in Salesforce that still rings true today. Here, I will focus on three deal registration best practices that […]
CNX15: Behind the Scenes – How Leading Brands Use MarTech
Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]
CNX15: How Brands Use Digital Marketing to Acquire & Engage
Marketers by nature are tinkerers, always looking for ways to improve their effectiveness. That statement is supported by the use of numerous metrics, reports, dashboards and scorecards. So it comes as no surprise that we want to push the envelope and ensure that we cover the customer’s entire journey with timely personalized messaging. So, how […]
Dorothy in the Land of Big Data
Big Data is one of the enabling technologies for companies to digitally transform either their operations and/or customer interactions. However the open source world can be complicated, especially in the red hot Big Data arena. There are a myriad of technologies; some compete with one another, others overlap, some are complementary, and worse of all, […]
API Security: Common Threats and Considerations
Common API Threats: spoofing, tampering, repudiation, denial of service, unauthorized access, confidentiality violation API Security Considerations: Identification – Know Your Consumer The common approach to implementing this is using API keys, which are nothing but randomly generated values that will vary for each consumer. Authentication – is Consumer Authentic User-Password over SSl/TSL: the API consumer will be providing a user […]
The Human Element of the Digital Transformation
Technology is affording us the ability to do more with less every single day. In fact, as consumers, we’re able to do more with less, every single day, from anywhere. In an highly electronic world, e-commerce companies are harkening us back to the old “Name That Tune” game show, priding themselves on how few clicks […]
Customer obsession: The next wave of competitive advantage
Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the […]