If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]
Posts Tagged ‘B2C Commerce’
Content & Commerce Dynamics: What You Need to Know
What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]
Why You Need to Pay Attention to Content & Commerce
Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]
Merging Content and Commerce: How to Get from Point A to B
It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1 Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]
How Cognitive Computing Can Uplift Your eCommerce
Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]
6 Ways Retailers Can Compete in an Amazon World
“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]
Merging In-Store and Online: A #MagentoImagine Success Story
“Customers expect you to meet them where they are, not where you want them to be.” That was one of many great takeaways from the Magento Imagine 2017 session, “A Cut Above: How REEDS Merged the Digital & In-Store Worlds.” Mark DeCausmeaker, Director of Multi-Channel Sales at REEDS Jewelers, delivered the presentation. A look at […]
3 Key Data Points to Drive Online Growth
It’s fitting that the Magento Imagine 2017 conference kicked off with a session about using data to drive strategies for online growth. Robert Moore, Head of Magento Business Intelligence, shared insights and findings on the analysis of sales and customer data across hundreds of online merchants. The focus was on identifying what top growth performers […]
How a Perfect Mess Appeals to Home Furnishing Customers
If you’ve recently thumbed through the latest catalogs from Crate & Barrel or Pottery Barn, you may have noticed that the design inspirations for bedrooms or living rooms look more “lived-in” instead of perfectly decorated. While there’s a certain allure to seeing beautifully designed spaces with every detail perfected, most of us cannot sustain this […]
Crafting Well-Built Commerce for Jordan’s Furniture
The retail industry across the board understands the importance of delivering an omni-channel customer experience. Even the furniture industry is feeling the effects as pure-play eCommerce retailers like Wayfair and Overstock.com chip away at market share. However, most consumers want to be able to see finished products in a retail setting, especially when it comes […]
Blending AI with Mobile Commerce to Craft the Perfect Beverage
After a recent re-watching of Back to the Future Part II, I was surprised how some of the 21st Century technologies featured in the movie are a reality today. No, flying cars don’t exist, but the writers did get a few things right, like the Chicago Cubs winning the World Series (a year too soon, […]
Three Trends Impacting Your eCommerce Business in 2017
According to Internet Retailer, eCommerce sales in the U.S. continues to outpace brick-and-mortar stores – as of Q3 2016, digital commerce sales grew by 15.6%. It won’t be long before we know the final eCommerce growth numbers for 2016. Judging by reported sales from the 2016 holiday shopping season, eCommerce businesses finished strong. (Conservative estimates […]