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Getting to What Matters Most with Now/New/Next

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

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What If We Didn’t Call It Transformation?

Right before a new project kickoff, our client pulled me aside and said, “Don’t call it a transformation, that will just freak everyone out and we won’t get anything done.” Of course, the work IS a transformation initiative, but I understand her desire to reframe the effort to focus on the foundation for success rather […]

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How (& Why) to Reboot Your Marketing Process

You know it’s critical to focus on your customers. But when it comes to everything from planning to processes, most marketers face challenges with making organizational shifts – and making them quickly.  Forrester has included Eric Dukart, Perficient’s Salesforce practice director, in its recent report Five New Perspectives on Marketing Process. Released today, the report […]

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Data Architecture: 2.5 Types of Modern Data Integration Tools

As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]

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Episerver Acquires Insite Software

On Monday, December 16, 2019, Insite Software was acquired by Episerver. This acquisition provides significant opportunities for both organizations. Episerver is known for its digital experience, personalization, and marketing automation capabilities. However, Episerver’s digital commerce product has been listed just outside the leaders in the eyes of analysts and the market. Episerver also has limited […]

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The Importance of Threat Modeling

In the video linked below, I am joined by two cybersecurity experts from Ford Motor Company.  We discuss the value that threat modeling can bring to DevSecOps by moving things left (forward/sooner).  During the discussion, I mention drawing a picture of the process under review; this is explained in more detail in my post about […]

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A Christmas Carol of a Terrible Customer Experience

As we approach the holidays, I’m reminded of Charles Dickens’ A Christmas Carol, and how Ebenezer Scrooge came to see the light after three ghosts showed him the impact his actions had on himself and those around him, and how he could save his soul and improve the lives of others if he changed his […]

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Driving Results with Business Goals, KPIs, and Analytics

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

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Want to Provide Amazon-Level Personalization? Now You Can.

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

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Essentials for Your Digital Strategy: Cloud Computing

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Throughout this series, we’ve focused on several principles, strategies, and technological elements we […]

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Revolutionizing Headless Commerce with Elastic Path

“Headless commerce” has quickly become the buzzword of the eCommerce world, but many are unsure of what a headless commerce experience actually entails. Often times, when organizations set out to develop a headless commerce architecture, they fail to consider how business processes and workflows will grow, change, and improve over time. As a result, many […]

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The Unified Customer Profile Revolution

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]

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Agile Street Smarts – Creating High Performance Teams

What does it take to create a lean, mean project machine? Many have wrestled with this in the past. How do you get your teams to perform at optimal levels? SEMPERFI Support don’t smother, Empower and trust, Motivate , Put forth – communicate, Energize, Release – deliver, Fail fast, Iterate   Turns out, Marine Seal […]

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Meet Perficient’s Chief Strategists: Mike Porter

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]

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Join Us at B2B Online Miami to Jumpstart Your Personalization Plans

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

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Meet Perficient’s Chief Strategists: Bill Busch

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]

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5 Ways to Drive Customer Centricity: Advice for the CIO

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

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Executives and Cloud – Perfect Alignment

In today’s “digital everything” world with all the confusing jargon around the subject of “cloud”, it is easy to miss the point of why cloud technology is important. In this blog, I hope to remind the reader about some cloud basics. The reference to cloud in this blog is a more broadly defined definition of […]

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Essentials for Your Digital Strategy: Zero UI

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]

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