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How (& Why) to Reboot Your Marketing Process

You know it’s critical to focus on your customers. But when it comes to everything from planning to processes, most marketers face challenges with making organizational shifts – and making them quickly.  Forrester has included Eric Dukart, Perficient’s Salesforce practice director, in its recent report Five New Perspectives on Marketing Process. Released today, the report […]

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Data Architecture: 2.5 Types of Modern Data Integration Tools

As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]

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The Importance of Threat Modeling

In the video linked below, I am joined by two cybersecurity experts from Ford Motor Company.  We discuss the value that threat modeling can bring to DevSecOps by moving things left (forward/sooner).  During the discussion, I mention drawing a picture of the process under review; this is explained in more detail in my post about […]

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Agile Street Smarts – Creating High Performance Teams

What does it take to create a lean, mean project machine? Many have wrestled with this in the past. How do you get your teams to perform at optimal levels? SEMPERFI Support don’t smother, Empower and trust, Motivate , Put forth – communicate, Energize, Release – deliver, Fail fast, Iterate   Turns out, Marine Seal […]

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Meet Perficient’s Chief Strategists: Mike Porter

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]

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Meet Perficient’s Chief Strategists: Bill Busch

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]

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5 Ways to Drive Customer Centricity: Advice for the CIO

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

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Executives and Cloud – Perfect Alignment

In today’s “digital everything” world with all the confusing jargon around the subject of “cloud”, it is easy to miss the point of why cloud technology is important. In this blog, I hope to remind the reader about some cloud basics. The reference to cloud in this blog is a more broadly defined definition of […]

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Meet Perficient’s Chief Strategists: Arvind Murali

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]

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Customer Loyalty vs Customer Experience

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

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Automotive Brands are Digitally Cannibalizing Themselves

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

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Top Considerations for Moving Your Data Warehouse to the Cloud

The blog “5 Ways Your Data Warehouse Is Better In the Cloud” outlined the advantages of running your data warehouse in the cloud. In this blog, we look at the high-level considerations for migrating your data warehouse to the cloud. Building the Business Case for Migrating Your Data Warehouse Many companies facing expensive on-premises product […]

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Ransomware Attack Affects 23 Texas Local Government Agencies

In what appears as a highly coordinated attack by a single actor, 23 local government agencies in the state of Texas were hit with ransomware. This extends the recent trend where local government entities were targeted, some of which have led to the attackers being paid millions of dollars via crypto-currency. A first line of […]

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5 Ways Your Data Warehouse Is Better In the Cloud

According to RightScale’s eighth annual survey, “Cloud Computing Trends: 2019 State of the Cloud Survey”, “A significant number of public cloud users are now leveraging services beyond just the basic compute, storage, and network services.” The survey says relational database services is the most popular extended cloud service and “data warehouse moved up significantly to […]

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EDW in the Cloud TCO

In 2016, when I did my first in-depth comparison, the resulting TCOs were usually very close. Usually, the OpEx was slightly higher for the cloud TCO versus the on-prem TCO required substantial capital investment. However, our most recent estimate was eye-opening to our client.  We were assessing a green-field implementation for a Data Warehouse at […]

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Designing the Business Process Model to Implement Strategy

This is part 2 of a 5 part blog series on defining an operating model for your organization.     In this post, we explore Step 2: Establishing the Business Process Model A number of industries are currently facing disruption and change. In addition, the daily grind of running the business can knock us around a bit […]

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Cloud Transformation Overview

This is the final blog in a series around the subject of cloud transformation. The use of the term “transformation” in the title was a very intentional decision by the authors (Joel Thimsen & Victor Wolters) of this series. The desire is to send a message that adoption of cloud technology for any organization is […]

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Break the Tug-of-War Mindset with Polarity Management

Is it possible to serve two masters? According to ancient wisdom, we can only serve one master at a time. Otherwise, we will hate one and love the other. However, my manager often reminds me that by the nature of our work as external consultants in a publicly traded company, we must serve two masters. Our first master […]

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Application Migration: A Cloud Journey

Application migration is a significant part of any organization’s cloud journey. There are five primary approaches for application migration to the cloud: rehost, refactor, revise, rebuild, and replace. Each of these approaches require minor adjustments depending on the detail of the specific application migration. In a few cases, it is possible you might need to […]

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Considerations for Building Cloud-Native Applications

This is the next installment in a series of blogs on the subject of cloud transformation and building cloud-native applications. In Gartner’s report “Top Emerging Trends for Cloud-Native Infrastructure” published May of 2019, they say “…leaders are keen to invest in cloud-native infrastructure technologies to increase software velocity; enable developer agility, application scalability and resilience; […]

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